Digital Marketing

A.JOB DESCRIPTION

• Directly run Ads on brand social network platforms: Manage and deploy Digital Marketing tools according to plan, ensuring KPI.
• Update digital tools and trends, coordinate with Content and Design teams to optimize advertising costs.
• Proficient and direct use of Digital Marketing tools such as Facebook Ads, Instagram Ads, Google Ads, SEO and other tools to support…
• Evaluate communication/digital marketing plans before implementation and measure effectiveness and conversion rates after implementation.
• Analyze and evaluate customer behavior to optimize conversions at different touch points of the brand.
• Search and analyze customer needs, apply different touch points with the brand.
• Search and analyze customer needs, apply Social Media tools, SEO, Web design, and conduct brand positioning for businesses.
• Search engine optimization (SEO): website optimization to increase website traffic.
• Email marketing: Reaching and transmitting a commercial message (promoting products/services, information, sales…) via email.
• Content Marketing: Creating and promoting content to increase brand recognition, traffic growth, and lead generation.
• SEM (Search Engine Marketing): A combination of many marketing methods to help websites or content appear more prominently on search engines.
• Social Media Marketing (SMM): marketing on social media channels (social) promoting businesses and content on social media channels to increase brand awareness, drive traffic and generate leads for businesses (Facebook, Instagram, Zalo, Linkedin, Facebook, Twitter, Google,….)

B. REQUEST

• Experience: Minimum 1 year in retail/performanne marketing. Priority is given to having experience in the FMCG segment.
• Understanding of Digital Marketing tools. Ability to update new Marketing tools & trends on the market, choose the type to use to reach customers, and apply effectively to communication projects.
• Teamwork, time management and risk management skills.
• Search optimization skills.
• Graphics skills: okay.
• Creative, meticulous, decisive and strategic thinking.